Das Örtliche: the strong regional brand
Virtually everyone knows it and almost everyone uses it: Das Örtliche is the popular regional equivalent of the classic telephone directory.
Das Örtliche has a long heritage, having been published for more than 75 years. It is widely considered the directory of choice when searching for businesses, public authorities or private households. Around 82.9 per cent of German households use Das Örtliche and in 71.4 per cent of households it is handely located right next to or under the telephone set (IPSOS/VDAV study 2007).
Are you looking for plumber? Key cutter? Lawyer? Or maybe a doctor? DasÖrtliche has it all - simply open up, find the information and dial - that´s all it takes. All this information can also be found online at: www.dasoertliche.de.
Robert Krick Verlag and DeTeMedien (Deutsche Telekom Medien GmbH) jointly publish Das Örtliche for 49 cities in Hesse, Rhineland-Palatinate, Baden-Württemberg and Bavaria. Furthermore, our subsidiary TAV (Tele-Adress Verlags GmbH) publishes it for seven cities in Thuringia.
Gedruckt von: http://www.krick.com/oetb_print_dasoertliche.html